Our Brand

Steelground is a portuguese brand, registered in 2009, owned and made by Segura, Sociedade Industrial de Calçado,Lda in the North of Portugal.

Steelground is the image of the underground subcultures.
The irreverence and personality of the iconic movements of society. Either musical and as a way of express yourself.

Steelground is always looking for iconic subcultures from the past, presente and future. Steelground brand supports and create exclusive combinations of our styles to make you shine, wherever and whenever you go…
If you’re different you gotta have Steelground, the original movement, that help you define and show what you are.
Can you recognize?

Portugal Production

Portugal has long been renowned for its Crafting Excellence, and nowhere is this more evident than in the realm of shoemaking.
With a rich heritage of traditional techniques passed down through generations, Portugal continue to produce some of the finest shoes in the world.
At the heart of Portugal's shoemaking industry lies a dedication to quality and attention to detail. At Steelground, each pair of shoes is meticulously crafted by qualified workers who take pride in their workmanship.

From selecting the finest materials to stitching every seam, every step of the process is carefully executed to ensure the highest standards of quality. One of the hallmarks of Portugal's fabric shoes is their timeless elegance and sophistication. Whether it's a classic Oxford, a stylish loafer, or a rugged boot, each pair exudes a sense of craftsmanship and refinement that is synonymous with Portuguese shoemaking and specially from the steelground brand.

In addition to their exceptional quality, Portugal's shoes also offer a level of customization and personalization that is unmatched. We work closely with customers to create bespoke designs tailored to their individual preferences, ensuring a perfect fit and style. Furthermore, our commitment to sustainability and ethical production practices sets us apart in the world of shoemaking.

In a world dominated by mass production and fast fashion, our shoes stand as a testament to the enduring value of craftsmanship.

We strong believe that our timeless style, exceptional quality, and commitment to sustainability, they are truly a symbol of excellence in shoemaking.